Project Planning

How to Choose the Right Home Improvement Company (What to Look For) 

Project Planning
Two men are on the outdoor patio of their home, holding mugs as they walk indoors.

Your dream renovation is within reach, and finding the right home improvement company to make it happen is easier than you think. Yes, contractor nightmares happen—but they don’t have to happen to you. Believe it or not, thousands of homeowners work with amazing contractors every day and love the results. When you choose the right home improvement company, that fear and overwhelm melt away. And you become excited to watch as your vision comes to life.  

In this article, we’ll show you exactly what to look for in a contractor who gets your vision, what makes a contractor truly trustworthy, red flags to avoid, and the simple steps that lead to the joy a renewed space brings. 

Where to Find Reputable Home Improvement Companies 

The best home improvement companies are hiding in plain sight—you just need to know where to look. Here are the best places to start. 

Begin with People You Trust 

Your best leads are probably closer than you realize. That co-worker who keeps raving about her new kitchen? Ask her who did the work and what the experience was really like. Did your neighbor recently get new windows? Ask them about their experience. Listening to these stories helps you learn what to expect during a home renovation. If you can’t find anyone close to you, ask around. Don’t overlook the folks at the local building supply company or hardware store either. They know everyone–and their reputation. 

Tap Into Professional Networks 

No personal referrals? No problem. Turn to professional networks like the National Association of the Remodeling Industry (NARI) and the National Association of Home Builders (NAHB). They keep directories of members who are properly insured, follow all local, state, and federal regulations, and are leaders in the industry. Professional remodelers join these organizations to remain current, network with others, and receive continuing education or certification opportunities, making them the cream of the remodeling crop.  

You could also look at lists like the HIP200 from Qualified Remodeler, and do an internet search for “remodeler near me.” If looking online makes you nervous, just follow the steps below to vet each one. 

Your Home Remodeling Company Checklist 

Step 1: Know What You Want 

Before making contact, it’s essential that you have a clear vision of what your project looks like. So be sure to have the following details ironed out before you start calling. 

  • The scope of your job. If you’re unsure what you want, hit pause, and nail down that vision. Hire a designer if you need to. They bring expertise to the process that friends and family lack. 
  • Your realistic timeline. If you need your kitchen remodeled before your daughter’s wedding, make that fact known.  
  • Your budget. How much you’re willing to spend is critical information that the contractor needs. Disclosing your budget doesn’t open you up to being scammed. It helps them understand your expectations and whether the project is realistically within reach. It also allows them to determine if you’re a good fit for their services and recommend materials and solutions that align with what you can afford.  

Step 2: Do The Detective Work  

When your neighbor says, “My cousin does great work,” that’s really not good enough. You want to know that the cousin has experience with the type of project you’re planning and that he’s dependable. So, let’s do a bit of online research for everyone on your list. Here’s what you want to investigate: 

  • Ensure the company provides the services you need. Home builders, for instance, don’t typically do window replacements. Nor do window installers replace roofs. However, a company like Great Day Improvements offers a wide range of home improvement solutions, like window replacements and roofing, because they have a team of specialized experts for each type of job. 
  • Look for online reviews and testimonials. Check their Google listing, social media, and website. 
  • Check the Better Business Bureau for complaints. 
  • Call your local building department to ensure the contractor holds necessary licenses or has any violations on record.

See what quality craftsmanship looks like, browse our project galleries.


Step 3: Ask The Right Questions 

Once you have your scope of work, timeline, and budget, you’re ready to connect with some contractors to ask a few questions. You’re not looking for quotes or commitments yet; you’re simply having genuine conversations to see who feels like the right fit. The company you hire will be working in your home for weeks. If you have trouble during this conversation, you could struggle to advocate for yourself during the renovation process.  

These questions are designed to help you choose a contractor who makes you feel confident while raising any possible red flags. 

  • Do you warranty your work, and what does your warranty look like? 
  • What have your customers paid for a similar project, on average? 
  • Would you be working on other jobs while also working on mine? 
  • Do you have an online portfolio of work I can review? 
  • How many projects like mine have you done? 
  • How much liability insurance do you carry? 
  • What professional licenses do you hold? 
  • Can you walk me through your process? 
  • How long have you been in business? 
  • What is your payment schedule like? 
  • How do you handle change orders? 

Step 4: Choosing A Contractor for Home Remodeling 

If you don’t feel comfortable with the person you’ve spoken with, it may be for one of the following reasons.  

Red Flags to Watch For 

  • The company has no website 
  • No physical business address 
  • They make you feel uncomfortable 
  • Recent negative reviews 
  • The salesperson rushes you to sign things 
  • Their estimate is much lower than anyone else’s 
  • You don’t understand their contract or warranty 
  • They have no warranty 
  • Unlicensed and uninsured 
  • No local references

Signs Of a Trustworthy Home Remodeler

Here is a list of must-have qualities to look for in your potential home improvement specialists.

  • Longevity–years of experience in your area 
  • Provides proof of proper licensing and insurance 
  • Has a website and social media channels that showcase their work 
  • Many positive reviews and testimonials 
  • Professional demeanor and appearance 
  • Has a transparent payment schedule 
  • Easy to understand contract and warranty coverage 
  • The company has specialized experts who provide the service you need

Once you’ve found three candidates who meet your qualifications, invite them to visit for more details and to take measurements. 

Other Things to Consider 

Most advisors will tell you to get at least three estimates for a job. Home improvement companies like Great Day have this process streamlined and provide a free estimate when they visit. However, other contractors may charge for a quote; particularly if the project is complex. 

When you work with home improvement providers in your area, you can ask folks in the community about their reputation. They’ve already worked with the local building inspector and understand their expectations, and they can’t disappear if you’re unhappy with the work. Whoever you choose, trust your gut. If anything feels off during your conversations, it probably is. 

Before signing on the dotted line, ensure that you’ve seen the company’s warranty paperwork, licensing, and insurance certifications, and are in agreement with their payment schedule.  

When you find the right home improvement company, you’ll know it. You’ll feel comfortable welcoming them into your home and confident they can deliver your vision on time and within budget. Remember, price doesn’t tell the whole story. The perfect home improvement company for you balances quality, value, and a positive gut feeling. By following this checklist, you’re not just finding any remodeler—you’re discovering the professionals who’ll help bring your vision to life.

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