Call UsThe State of American Home Renovation
Each year, Great Day Improvements surveys thousands of homeowners nationwide to understand their renovation plans, priorities, and project challenges. The State of American Home Renovation is our exclusive annual report — designed to give homeowners and industry professionals a clear view of remodeling trends, budget expectations, and the evolving needs of homeowners. Explore the latest report to see how today’s homeowners are shaping the future of their homes.
2026 Home Renovation Report
From growing momentum in home renovation to shifting aesthetic and functional priorities, this is what today’s homeowners are prioritizing in 2026 and into the future. A survey and report, brought to you by Great Day Improvements. What’s Driving Home Renovation in 2026?We Found Out. Homeownership has long been one of the cornerstones of the American…
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Empty Nester Home Renovation Ideas
Your youngest child has packed up and driven off to start their new life on their own, and you’re thinking, “Now what?” How about a home renovation project? It’s time to make your home your own again. You’ve spent at least the past eighteen years (or more) child-proofing your home. Now is the time to peel back the safeguards and reveal a home…
How a Bathroom Remodel Improves Your Home Value
A bathroom is a high-traffic space for any household. It’s where morning routines start and nighttime routines end. But if yours has a leaky faucet, a constantly running toilet, or even finishings that were popular (too many) decades ago, it may be time to consider a bathroom remodel. A new bathroom is one of the top renovation projects of homeowners in…
From Starter Homes to Forever Homes: How Renovation Goals Shift Across Generations
Many millennials, Generation X, and baby boomers share an interest in improving their homes. But they don’t share the same renovation strategies. Great Day Improvement’s first State of American Home Renovation report found that while about 65% of homeowners completed a renovation last year, the nature of those renovations and the motivations behind them differ by generation. Let’s take a closer look at the goals and…
Why Trust is the Missing Ingredient in Home Renovation—and How to Find It
What You’ll Find in this Article We’ve all seen the chat boards, op-eds, and articles written about contractors who broke their contract or produced sub-par work or even walked off the job in the middle of it. In fact, 28% of homeowners struggle to find trusted professionals causing remodeling delays. Situations like these erode our confidence in the profession,…
Earn Rewards with Great Day Referral Program
Share your renovation experience—and get rewarded for it. A recommendation from someone you trust is powerful—especially when it comes to improving your home. Whether you’re replacing your windows, refreshing a bathroom, or creating a space that finally fits the way you live, renovations that add value are worth sharing. That’s why we’re excited to introduce…
Don’t Move—Improve: Why More Homeowners Are Investing in Comfort Over Resale
For decades, home renovation decisions have been driven by one central question: Will this add value when I sell? But according to findings from our 2026 State of American Home Renovation Report, that mindset is changing—fast. These days, homeowners are renovating for themselves, not hypothetical buyers. Instead of chasing market trends, folks are choosing to stay put, personalize their spaces, and invest in…